TikTok

TikTok

Leigha Dowell, reporter

Tik Tok (formerly known as Musical.ly) is a social media platform for creating, sharing and discovering short music videos, think Karaoke for the digital age. The app Musical.ly was used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. TikTok attracts these users in so many ways. First, it’s convenient to use. It’s far easier to edit and upload content in TikTok than in other app, such as Instagram or Snapchat. “When starting out, TikTok was very sophisticated in their paid media strategy and user acquisition, which led them to success on mobile.”

Why Do Kids Like TikTok So Much?

Most parents aren’t on the app, giving kids much more freedom to express themselves. Meara McNitt, Social Media Strategist at Online Optimism, tells Parentology that many teens are using TikTok much as they do platforms like Facebook and Instagram: to create and share funny and entertaining content with friends.